Any business or organisation needs a strategic plan and reporting documents to build the confidence of their bank, investors, customers or key partners.

Excel spreadsheets (sometimes more or less obscure), long essays and charts are the base of any good reporting and planning documents. Photography (even if it is often a forgotten tool in this instance) can be your best advocate. Visually showing the evolution and transformation of your business through photography will strike the reader’s mind and will help understand the investment made.

Such visual reporting can cover visual merchandising, branding and retail environment changes, but as well parties, customer events and PR animations.

You will never escape the decisive power of a good bottom line, but illustrating and explaining your strategy through pictures will definitely show that you are a serious business with a high attention to details.

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